coaching, englisch, Verhandlungen, verhandeln, international, business

Despite Brexit, the UK is one of Germany’s most important trading partners. Although geographical proximity suggests otherwise, major differences exist in culture and mentality. These are particularly evident in business meetings, negotiation situations and general collaboration in teams. Especially in the way “one” communicates, different “unwritten” rules apply in the UK than in Germany. Knowing and understanding these as well as the way the British work and negotiate is the aim of this seminar.

Cultural differences in the style of communication and negotiation are examined in detail. This will give you a sense of how to respond appropriately to "typical English" behaviour. Through this, you gain more confidence for dealing formally and informally with your British counterpart as well attaining greater acceptance yourself and you’ll be able to avoid misunderstandings (or at least understand them!).


After this seminar, you will be able to negotiate, meet and work better with your British counterparts. In detail, you will learn:

  • How the British really tick and what values drive their behaviour

  • How to increase your acceptance with UK business partners

  • How to optimize collaboration with the British.


Sebastian James Hawkins

Wachendorfer Str. 7

90513 Zirndorf



Fax: +49 (0)3222 - 14 87 198


Tel: +49 (0)911 - 39 45 628